When Manny Martinez was recruited 14 months ago to build a production team for CBE Office Solutions in Southern California, he knew that a big part of his success would be to work with RSA to offer production workflow solutions.
The dealership, which has four offices in Southern CA, decided to further pursue the production print market to win opportunities in this space that they were seeing as part of customer RFPs. Martinez, Director of Production Print and Wide Format stated, “We were seeing opportunities for production workflow software, but we had no direct relationship to better respond on the production side because we did not have the direct reseller partnership in place. Consequently, we dabbled in it and were selling some workflow solutions through our OEM channels, but knew it needed to be a focus.”
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